Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of , but it can often feel like we’re just going through the motions. If the  isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your  and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos.

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on , seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another.

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or  that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in!

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts.

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

Mihran Kalaydjian Introducing Breeze (zepur gi tarnam) Զեփյուռի նման

Mihran Kalaydjian Introducing Breeze (zepur gi tarnam) Զեփյուռի նման I seldom think about my limitations, and they never make me sad. Perhaps there is just a touch of yearning at times; but it is vague, like a breeze among flowers. When the oak is felled the whole forest echoes with it fall, but a hundred acorns are sown in silence by an unnoticed breeze.

LIKE A BREEZE

Lyrics:

I’ll be the gentlest breeze that
Descends from the mountains to rest at your door.
Like a knight seared by your love
I’ll surrender my sword at your garden’s gate.

And I’ll watch for you, night and day.
Only hurry back to your garden
So I can see your face, put my heart to rest.
Drunk with your love, I would die at your door.

Disguised as Spring I’ll enter your garden
to cling to your rose like the singing nightingale.
I’ll kneel by your door as a sacrifice for your life.
I’m your Shahen; I’ll sing you a thousand songs.

Again I’ll watch for you, night and day
Only hurry back to the garden
So I can see your face, get drunk with your love.
Put my heart to rest so I can die at your door.

Building Relationships Through Letter Writing.

Corresponding with students via snail mail is a good way for teachers to foster trust anytime—but especially when everyone is physically distanced.

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With remote teaching likely continuing into the next academic year, we’ll need low-tech ways to establish relationships with students whom we can’t reach digitally. An ongoing letter communication through the mail is just that—and is also an empowering way to build relational trust with students. That trust, explains Zaretta Hammond, is the foundation on which culturally responsive teaching can change learning trajectories for even our most vulnerable students.

My first year in the classroom, I saw one of my more disengaged students pass a note to a friend. I thought about confiscating it, as my teachers had done. Instead, I wrote her my own note the next day. She wrote back, and we continued writing through the year, her engagement in class strengthening alongside our relationship. Letter writing became my most essential tool for earning my students’ trust.

When we as teachers write letters to students and they write back to us, we balance power dynamics, learn from each other, practice holding space for complex feelings, and engage our natural curiosities as readers and writers. Here are several suggestions for writing meaningful letters to students.

INTRODUCING THE LETTERS

To promote authentic communication that equalizes the power dynamic, remove obligations and expectations that students participate. Keep the letters optional and clarify that writing conventions and content will not be evaluated.

Inform families, perhaps in a separate letter, that you are initiating a dialogue with students through optional letter writing. Remind parents and students that you will respect their privacy—but that you are still a mandated reporter.

Keep the lines of communication open and flexible by avoiding constraints like deadlines and page limits. Make it known that students are welcome to start new topics and don’t need to continue a topic initiated by the teacher.

Write the first letter to your students (you might start with a few students per week) to serve as a helpful example for students who may struggle with this possibly unfamiliar form. Set students at ease by using a casual tone, sharing personal anecdotes, and even including jokes or funny sketches. Model letter writing conventions like dating and signing the letter.

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WRITING YOUR LETTERS

I used to pepper my letters with questions and suggested topics to prompt students to respond. But this approach maintains the traditional power structures of classroom communication, where the teacher is facilitating conversation. Over time, I learned to create a safe space that promotes genuine dialogue.

Participate in the conversation instead of directing it: If I know a student plays the violin, I won’t directly ask him about it. Instead, I write about my related experiences. For example, with this extra time on my hands, I have thought about finally learning how to play my guitar. I’m thinking of trying YouTube videos, but I’m worried that I won’t have the discipline to practice without a teacher. By sharing these thoughts, I open up lines of communication. My student is free to pick up this thread and respond in a variety of ways, instead of only answering my specific questions about the violin. Maybe he won’t mention his violin at all and instead choose to talk about YouTube, describe what he’s doing with his extra time, or assuage my worries about learning a string instrument.

Ask questions that stem from curiosity about topics that students initiate: Questions that are prompted by what students are choosing to share with us invite us to demonstrate genuine curiosity, offer our unique perspective, and introduce new words and ideas that probe students’ thinking. When we gain insight into our students’ unique funds of knowledge, we see their academic assets. We can use these insights to plan instruction that leverages what students already know.

Make your thinking visible: When young people get a glimpse into the thinking life of someone else, especially someone who thinks in an interesting or productive way, it’s the best kind of education. When a student recommends an app I should download, I’m honest about how I’m trying to cut back on my phone use since I’m getting addicted to the games I already play. I add that I’m trying to dock my phone after 6 p.m. and will let her know how it goes. By observing others’ thinking, our students may learn new coping skills and language to navigate their own experiences.

Encourage all forms of expression, regardless of perceived errors or informality: Zaretta Hammond has said that our students’ errors are information. As students informally write to you to connect and share their lives, avoid directives about how they should write. Simply note their errors and write your response with correct models. Use this information as you plan your instruction, but don’t instruct in your letter.

Hold space for students’ feelings: To maintain an equitable co-writing relationship, refrain from comments that evoke the authority you still have as the teacher. Instead of suggesting solutions to problems that students share, respond with acknowledgment and empathy. Instead of reassuring students with praise, show how you connect with their experience or what you’re learning from them.

When our students have uneven access to distance-learning technology, writing letters allows us to advance equity within our sphere of influence. We can give them a safe space in which to reflect, complain, disagree, express fear, ask hard questions, and hear our stories. We can practice being there for students as a trusted adult, a relationship that can nurture rigorous learning.

7 Reasons You Shouldn’t Settle For Someone Who Doesn’t Make An Effort

7 Reasons You Shouldn’t Settle For Someone Who Doesn’t Make An Effort

Isn’t it the best feeling to hear “It wasn’t the same without you” or “I missed you so much”?

We all want to feel desired, wanted, and needed. We all want to feel loved and cared for. We all want to be missed. When it comes to significant others, we need to feel desired. That desire drives the passion, intimacy, and love that we feel between each other.

Sometimes we feel the passion but not the desire. We receive the response to our text a day or two later without any acknowledgement that it was late. Sure, people can be busy. Of course, we’re always busy. But how busy do you have to be to not respond with a “So sorry, busy day, will respond later”? It’s the respectful thing to do.

In our society, texting is many times our primary form of communication. We get to know each other by what emojis we send, whether or not we use periods or commas, and of course, our response time. We’re never asking for much, but we do expect a response within a respectable amount of time.

It might be that you’re trying to plan a date with the person from your English class that you’ve been crushing on for the entire year. It might be an old fling that you’re trying to reconnect with. It might be someone you’ve gone on a few dates with and you’re really feeling the potential.

Whether you’re in a potential, new, current, or nonexistent relationship, there’s never a reason to settle for someone who doesn’t make it known they want you. Here are seven reasons why.

1. You deserve better.
First comes first: You deserve better. If your best friend was complaining that the guy she likes was only texting her back every three or four days, what advice would you give her? You deserve better. It doesn’t matter whether this person is the sweetest person ever when you’re together. Making plans is a crucial step to continue getting to know each other. If they’re wishy-washy, it’s not worth it to you.

2. Your time is valuable.
When this person is off “being too busy,” you’re waiting around for their text and either coming up with excuses for them or feeling sorry for yourself. Stop that! Your time is valuable and you could be doing much better things than thinking about the “what ifs.” Stop “what if-ing” and spend your time investing in someone who will also invest time in you.

3. The Golden Rule.
Treat others how you want to be treated. You know that you wouldn’t be this flaky with someone, so why let yourself be treated this way? Indirectly, it’s insulting to you. You don’t need to be insulted or played with.

4. You won’t know what other opportunities are out there.
When you’re distracted by what this person could be doing instead of texting you back, you’re wasting your own time. You could be missing out on bumping into that cute person at the coffee shop who is completely willing to spend the 30-seconds it takes to reply to a text and make plans. Who knows what else you’re missing? You don’t! Not until you start looking.

5. You’ll become dependent on someone who isn’t dependable.
Let’s say you end up waiting 3 days for the reply. Even though you’re frustrated that this person made you wait, you make plans for Saturday and you’re looking forward to it. Saturday is a blast and your optimism is restored that this person is the one for you. They end up taking another 3 days to reply when you try to make plans again. This becomes a cycle of feeling so down when you’re waiting for the reply, but so happy when you finally make plans. You don’t need this madness! There are already so many stressors in life; waiting the whole week to confirm your weekend plans shouldn’t be another one.

6. There are better things to do than wait around.
Cook a new recipe. Bake cookies. Sing. Dance. Go to the beach, for a drive, for a run. There are endless possibilities for you to do that will stimulate your mind, body, and spirit much more than waiting around for a text back.

7. You are strong!
You might be feeling like it actually is worth it to you to wait around or that there actually aren’t better opportunities for you out there. But trust me, there are. Be a little more patient—the best has yet to come.

The bottom line is that if someone wants you in their life, they’ll make an effort to keep you in it. You’ve done nothing wrong. Don’t wait for someone to “come around” and show you they want you. If they do, you’ll know.

Be more gentle with yourself Little strategies in 8 steps

1. Consider the mistakes as part of the learning process
No one likes to make mistakes, but we need to learn that only when we make mistakes we realize what is not working and what can be changed or be done better. We should always keep in mind that we are not what we do, we are much more than that. Our actions, what we do, is the self-efficacy which can be increased with the practice; our essence, who we are, our self-esteem, is separated from everything and do not depend on our performance.

2. Do not compare yourself to others

Comparing yourself to others is never constructive. Focusing on what others do better than us is a trap that no one is immune and is very insidious because it leads to focus on what we do or do not possess losing sight of the many gifts that are already present in our lives. Continuing to bring our attention to others makes us take everything for granted. The comparison leads us to measure ourselves using inappropriate parameters, risking to live someone’s life and desiring things we don’t really want. When it happens to envy someone ask yourself: “I really want that thing, that result, that goal?” And if you do not want it, then why are envious? Are we convinced that this person will appear in the eyes of others better? But in the eyes of whom? And that’s really so important?

3. Be loyal to your values even if it means being unpopular

Key values are those that belong to our soul, do not change over time and lead us in our lives. Be true to your values, even if it means going against and be unpopular. It is not easy, you will lose people along the way, but you won’t lose yourself and this is the only thing that matters. Being faithful to your values means loving yourself.

4. See the past as an adventure

Life is an adventure: every day we have the opportunity to discover something new and wonderful to experience. The past is what allowed you to get to this moment, including errors. Do not condemn your past, even if you suffer, it made you the person you are today.

5. Do not underestimate your talents

All of us have unique talents that make us special, but very often we underestimate them or we are not even aware of them. What makes you feel most alive? What gives you more excitement, what you dream to be, do, have, give? What were your dreams, your passions as a child? What makes your heart beat? What are
your favorite topics? What are your interests? What would you do even if your are not paid for? What makes you feel so absorbed that you lose track of the time passing? What are your features, your peculiarity? It’s just by looking within yourself that you can discover your talents and make them available to the world.

6. Surround yourself with people that inspire you

We are social animals and we need to interact and share experiences with others. Surround yourself with people who want the best for you and inspire you to be the best version of yourself.

7. Express your anger creatively

Anger is an important emotion, but many times we try to repress or deny it, hurting ourselves. It’s important to express anger and there are many different ways to do that. Playing sports, spending time in nature, writing, screaming (in the car or with a cushion for example): find ways to express anger, not hold it in!

8. Celebrate every success

Celebrate every success, even when it seems insignificant, it is important to keep motivation high. Celebrate the wonderful person you are, whatever you do or whatever result you get. Just because you’ve decided to do something new and try to be happy, you deserve all the possible respect.

How Reading Books Helps Your Brain Recharge

It may seem counterintuitive, but absorbing information through old-fashioned books gives your brain a break.

 

Imagine being the founder of not one but two companies dedicated to books and not finding the time to read any. That’s the situation that Hugh McGuire, founder of LibriVox and Pressbooks, found himself in a few years ago. Like many of us, he was battling an onslaught of digital information, and his beloved paperbacks were collecting dust. After a while, though, he realized he sorely missed the quiet time he used to spend with a book in hand. He also realized that he was tired all the time, and struggling to focus in every area of life.

Writing for Harvard Business Review, he explained:

“I was distracted when at work, distracted when with family and friends, constantly tired, irritable, and always swimming against a wash of ambient stress induced by my constant itch for digital information. My stress had an electronic feel to it, as if it was made up of the very bits and bytes on my screens.”

He found that a slower form of information, books, was the antidote to his information overload. So he made them part of his routine again. According to McGuire, “Reading books again has given me more time to reflect, to think, and has increased both my focus and the creative mental space to solve work problems.”

As any entrepreneur will tell you, problem-solving is critical for launching or running a business. But so is giving our busy brains a rest, and books help with that too. According to neuroscientist Daniel Levitin, focused reading uses about 42 calories per hour, whereas absorbing new information (e.g., scanning Twitter or the news headlines) burns around 65 calories per hour.

Research has found that reading novels improves our brain functions on a variety of levels, including the ability to put yourself in another person’s shoes and flex your imagination. It also boosts our innovative thinking skills. Take it from Elon Musk, arguably one of the most innovative minds of our time. He’s said that growing up, he spent more than 10 hours a day pouring through science fiction novels. In today’s rapidly changing world, innovation is necessary for any business to stay competitive.

Reading is the best, not to mention the easiest, way to shore up our creative thinking and give our brains a break from digital overload — which, according to a 2019 Workplace Productivity Report, more than half of the workforce experiences. With that in mind, here are some strategies for making quality reading time a part of your daily routine.

1. Stash your devices

It seems simple, but detaching from our phones and tablets is often easier said than done. New information — like the ping of a new DM or refreshing our Twitter feed — triggers the release of the neurotransmitter dopamine in our brains.

On top of that, our devices are designed to be addictive: Just ask a slew of former Silicon Valley big wigs, like Google’s former in-house ethicist, Tristan Harris, who have become whistleblowers for the addictive and unhealthy nature of our phones. Even the guy who literally wrote the book on getting people addicted — Nir Eyal, author of “Hooked: How to Build Habit-Forming Products” — has done a 180°. More recently, he wrote a book with the opposite sentiment of his former title: “Indistractable: How to Control Your Attention and Choose Your Life.” It’s a guide to freeing people from the pull of their devices.

Say what you will about Eyal’s flip-flopping, his book includes smart tips for maintaining your attention: like don’t hang out on Slack, limit meetings to just one laptop, and keep your phone on silent. I like to go one step further by putting my phone completely out of sight — in a drawer or even another room — when I need uninterrupted focus time.

It’s impossible to concentrate and fully immerse yourself in a book when you’re constantly checking your messages. So stick with the old adage: out of sight, out of mind.

Related: Low Productivity? You May Need a Digital Detox.

2. If you don’t have hours, read in short intervals

As CEO of my online form company, I don’t have uninterrupted hours each day to dedicate to reading. But as Wharton professor Adam Grant writes, “Leaders who don’t have time to read are leaders who don’t make time to learn.”

If the most successful entrepreneurs manage to find the time, I can, too. Sometimes, that means being a little thrifty: like reading in short bursts throughout the day — on the way to work or waiting in line at the coffee shop. Or, instead of zoning out with Netflix before bed, try squeezing in a few chapters.

What’s more, research has found that we retain more information when we learn in short, spaced-out intervals, rather than trying to cram it all in at once.

If you’re struggling to concentrate or just having an off-day, the Pomodoro Technique can be highly effective. It entails setting a timer for 25 minutes, committing to concentrating during that time period, then giving yourself five minutes to do anything — grab a snack, take a quick stroll or something else non-work-related. Once you’ve completed four “pomodoros,” you can give yourself a longer break.

Even if you only do one or two pomodoros, you’ll be surprised at how the time flies.

Related: Reading One Book a Week Won’t Make You Successful

3. Choose your material thoughtfully

It’s no surprise that if you choose something you genuinely enjoy, you’ll be more likely to follow through with it. Plus, fully immersing yourself in one captivating book will give you so much more than speeding through a dozen books while your mind wanders elsewhere. Only when we’re fully absorbed can we reach that priceless state of flow: the “optimal state of consciousness where we feel our best and perform our best.”

Colleagues often tell me that it’s too difficult or time-consuming to find great books. True enough, there are thousands of titles to choose from. That’s why I recommend delegating the legwork. See who your favorite authors or experts are reading. You can puruse Adam Grant’s favorite leadership books or author Steven Pinker’s ten titles he’d take to a desert island. I also like using What Should I Read Next, a website that uses a huge database to offer recommendations based on books you’ve already enjoyed.

Simply put: For productive, intelligent leaders, reading books is literally the oldest trick in the book. It gives your brain a chance to recharge and absorb new information, and there’s no hacking your way out that.

GOODBYE 2019 AND WELCOME 2020 THE NEW DECADE!

It’s now time to say goodbye to another decade.  We enter the new decade with great anticipation of things becoming better. This New Year and new decade creates an atmosphere of renewal for all of us. Regardless of what mistakes have been made in the past year or what projects might remain unfinished; the New Year provides an opportunity to make things better. As with all beginnings, however, getting started can be the most challenging step.  Strive to have a better understanding of yourself this year.  The most important person in your life is you!  The only person that can change you is you!  So work on yourself this year spiritually and at the end of the year look back and see all the changes you have made.

Now, you will enter the unseen, and you can enter a New Year equipped with an arsenal of heavenly energies.  It requires your taking time to be quiet and feel the energies of the angels all around you.  Look for their guidance throughout this coming year and decade.

The Angels are bringing bright blessings to you and your family this coming year. They ask that you reflect on all the blessings that you have had, as well as the lessons you have learned during this past year. They ask that you reflect on the struggles you have endured throughout the year and question why these times were so hard.

By looking back, you may be able to change your perception of the way you view your life and the world around you. When you look at things differently, the things you look at change. Consciously choose to see things in a positive light in the New Year.

Soon you will see that everything around you is filled with loving energy. You create your reality. Why not choose to have a positive, loving experience this year, and in turn, your energy will add to the collective consciousness and make the earth a better place to live! Life is a gift, that’s why we call it the present.

Many of the events that have happened in 2019 have made people realize how fragile life is and how quickly things can change. Now is not a good time to be clinging to past issues and past hurts. Letting go is a good option because it frees you from heartache caused by going over and over the past.

Bob Marley once said, “Life is one big road with lots of signs. So when you’re riding through the ruts, don’t complicate your mind. Flee from hate, mischief and jealousy. Don’t bury your thoughts; put your vision to reality. Wake up and live!”

Now is the time to let down the walls that have kept you trapped. If you choose the spiritual path these walls will soon start to fade away and you will get a taste of real freedom. You can become more aware of your connection to everything as you let down your guard and remove the walls. Focus on what has changed for you and what you desire to change in the future. For some of you this will be easy to do. For others who are resistant to change pulling down those walls will be more challenging.

Allow yourself to connect with that spark within that has been glowing inside of you from the beginning of your existence. Sometimes we only get a glimpse of the eternal, but those moments are given to us so that we have the fortitude to carry on.

Happy New Year. May the New Year bring to you warmth of love, and a light to guide your path towards a positive destination.

 

Are your expectations getting the best of you?

When my wife and I were first married, we went to meet with a counselor to learn some strategies for improving our relationship. I will never forget his advice after hearing both of us talk about our challenges.

He said, “You both need to do a better job of managing your ‘expect-or’.” Never having heard the term before, I asked him, “What do you mean by that?”

He quickly replied, “Life is a lot easier if you don’t have any expectations.”

Just as quickly, I vehemently disagreed. I thought, “How can you be in relationship with someone and not have any expectations?”

Since that time, I have learned that what our counselor said was true. I have discovered that many of our personal and professional frustrations stem from violated expectations, particularly those which we have not clearly identified or communicated to others.

Here are a number of expectations that may create problems in your working relationships with others if you are not giving them your attention.

1. Expectation of awareness

Often we don’t realize that we haven’t identified our expectations, nor have we distinctly communicated them, until we get different results than what we expected. When this happens, it is necessary to take a look at what we expected and determine if we clearly communicated our desires.

If you are in doubt, then you have no one to blame for your unmet expectations but yourself. We assume that others are aware of what we expect, but often they aren’t. Sometimes we become so busy or distracted that we fail to make others specifically aware of what we want.

2. Expectation that others read my mind

Because our thoughts and feelings about something seem obvious to us, we presume that they are to others as well. We figure if people know us and are tuned in, they should know what is needed without it being spelled out. Making these types of assumptions is a recipe for miscommunication and frustration.

3. Expectation of clear communication

When we take the time to tell people what we want, we suppose that they clearly understand what was communicated. Differences in communication style, life experience, education, age, various levels of authority, etc. mean that we might not understand each other in the same way. There are too many variables to assume understanding without being specific and allowing for clarifying questions.

4. Expectation of similar performance

We each have a level of performance and ability we are accustomed to achieving. It is common to expect people to perform exactly the way that we would. If you haven’t clearly explained how something should be done, you can’t assume that others will do it the way that you would.

5. Expectation of job satisfaction

Attaining job satisfaction rests with both the manager and the employee. Each is dependent upon the other to meet their expectations. The manager has the responsibility to meet the expectations of the employee. The employee is also required to meet the expectations of the manager.

If neither party has ever explored one another’s expectations, then it is entirely possible that neither party’s expectations will ever be met. So much for job satisfaction.

6. Expectation of engagement

Managers may expect employees to take responsibility for improving their engagement, while employees may expect that managers will take responsibility for their disengagement. When this happens, each party may be silently waiting for the other to meet their expectations. Meanwhile, nothing happens.

7. Expectation of infallibility

We would like to think that we are above making missteps. Because we are all different, you can trust that your expectations will be violated, plus you will sometimes not meet someone else’s expectations. The likelihood of difficulties will dramatically decrease as we discuss our expectations of others. Expectations are often held, but not communicated. Therein lies the problem.

8. Expectation of competence

Because we assume that no news is good news, we expect that the absence of negative feedback means that we are doing a good job or that our manager is satisfied with our performance. We may also assume if we don’t hear about problems from our direct reports, that all is well. Given that people are generally afraid to talk about what matters most, if you want feedback, you had better ask for it. If you don’t ask, you may never know.

9. Expectation of vision

You can’t expect that people want the same things or want to achieve the same goals. Working on the same project or having specific goals does not mean that both parties hold a mutual vision or purpose. The vision needs to be clearly identified and both parties need to understand how each contributes to the achievement of the mutual goal.

10. Expectation of why

Just because your expectations are clear doesn’t mean that people will understand the reasons behind what you are asking them to do. You want to be clear about the why to increase motivation and expand another’s purpose.

11. Expectation of priorities

You can’t expect others to know your priorities nor can you expect to know another’s priorities if you haven’t clearly communicated. Knowing how frequently they change, it is important to revisit priorities frequently if you expect your efforts to contribute to the desired results.

12. Expectation of need

We often presume to know what others need based on our expectations and experiences. If we don’t communicate with them, we may not be supporting them in the areas they need to achieve our expectations. Failure to meet an individual’s needs in areas such as resources, support, education and development may limit their success.

13. Expectation of feedback

Whether you are a leader, manager or employee, you generally cannot expect people to give you unsolicited feedback. Often the higher up the organization you are, the more difficult it is for people to want to provide feedback. So if you want feedback, you need to ask for it. When you receive it, listen for factual specifics or examples, and if you don’t get any, then you need to ask. Feedback is often hard to come by, so when you receive it, be grateful and express appreciation, then look for actionable items that can help you improve.

These are some examples of the kinds of expectations that may limit our success. Taking the time to clearly identify your expectations, communicate them to others and check that you have been understood will improve your relationships and your ability to achieve the desired results.

10 Inspiring Quotes on Innovation

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.

You know the saying, “Nothing changes if nothing changes.” Well if nothing changes, we stay the same. We don’t grow. We don’t evolve. We don’t get better. And that’s not going to work—not for you, and not for the world. We need positive change. We need new ideas. We need progress. Read these quotes on innovation to inspire your next big idea and contribute to yourself and the greater good.

“The only way to discover the limits of the possible is to go beyond them into the impossible.” –Arthur C. Clarke

“What is now proved was once only imagined.” –William Blake

“I want to put a ding in the universe.” –Steve Jobs
“Anything’s possible if you’ve got enough nerve.” –J.K. Rowling

“You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein
“If you want something new, you have to stop doing something old.” –Peter F. Drucker

“If you have always done it that way, it is probably wrong.” –Charles Kettering
“Innovation is seeing what everybody has seen and thinking what nobody has thought.” –Dr. Albert, Szent- Györgyi
“There’s a way to do it better – find it.” –Thomas A. Edison
“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” –William Pollard

Why Your Attitude Is Everything

 

One of the most important steps you can take toward achieving your greatest potential in life is to learn to monitor your attitude and its impact on your work performance, relationships and everyone around you.

Related: It Takes a Positive Attitude to Achieve Positive Results

I generally start my workshops and seminars by asking a fundamental question: What attitude did you bring into this meeting? Often, this brings puzzled looks. In truth, people generally don’t have a high level of attitude awareness. They’ll know if they are hungry or if their feet hurt, but they usually don’t have a good handle on their attitude. That is a mistake because attitude is everything. It governs the way you perceive the world and the way the world perceives you.

We all have a choice. We can choose an inner dialogue of self-encouragement and self-motivation, or we can choose one of self-defeat and self-pity. It’s a power we all have. Each of us encounters hard times, work performance, heartache, and physical and emotional pain. The key is to realize it’s not what happens to you that matters; it’s how you choose to respond.

Your mind is a computer that can be programmed. You can choose whether the software installed is productive or unproductive. Your inner dialogue is the software that programs your attitude, which determines how you present yourself to the world around you. You have control over the programming. Whatever you put into it is reflected in what comes out.

Related: Why It’s All About Attitude

Many of us have behavior patterns today that were programmed into our brains at a very tender age. The information that was recorded by our brains could have been completely inaccurate or cruel. The sad reality of life is that we will continue to hear negative information, but we don’t have to program it into our brains.

The loudest and most influential voice you hear is your own inner voice, your selfcritic. It can work for or against you, depending on the messages you allow. It can be optimistic or pessimistic. It can wear you down or cheer you on. You control the sender and the receiver, but only if you consciously take responsibility for and control over your inner conversation.

Habitual bad attitudes are often the product of past experiences and events. Common causes include low self-esteem, stress, fear, resentment, anger and an inability to handle change. It takes serious work to examine the roots of a harmful attitude, but the rewards of ridding ourselves of this heavy baggage can last a lifetime.

Here are 10 strategies from my attitude tool kit to improve your attitude:

1. Self-Coaching Through Affirmations

Affirmations repeated several times each day, every day, serve to reprogram your subconscious with positive thinking. An affirmation is made up of words charged with power,

Help Keep You Motivated

. You send a positive response to your subconscious, which accepts whatever you tell it. When done properly, this triggers positive feelings that, in turn, drive action.

2. Self-Motivation Through Discovering Your Motives

Discover what motivates you—what incites you to take action to change your life. Basic motives include love, self-preservation, anger, financial gain and fear. Self-motivation requires enthusiasm, a positive outlook, a positive physiology (walk faster, smile, sit up), and a belief in yourself and your God-given potential.

3. The Power of Visualization

Studies of the psychology of peak performance have found that most great athletes, surgeons, engineers and artists use affirmations and visualizations either consciously or subconsciously to enhance and focus their skills. Nelson Mandela has written extensively on how visualization helped him maintain a positive attitude while being imprisoned for 27 years. “I thought continually of the day when I would walk free. I fantasized about what I would like to do,” he wrote in his autobiography. Visualization works well to improve attitude.

4. Attitude Talk for Positive Internal Dialogue

Attitude talk is a way to override your past negative programming by erasing or replacing it with a conscious, positive internal voice that helps you face new directions. Your internal conversation—that little voice you listen to all day long—acts like a seed in that it programs your brain and affects your behavior. Take a closer look at what you are saying to yourself.

Related: Attitude Adjustment 101: Say It Out Loud with Me…

5. The Power of Words—WOW

Once released to the universe, our words cannot be taken back. Learn the concept of WOW—watch our words. What we speak reflects what is already in our hearts based upon all the things we have come to believe about ourselves. If we find ourselves speaking judgmental and disparaging things about our circumstances or those around us, we know the condition of our hearts needs to change. You can create a direct path to success by what you say.

6. The Power in a Positive Greeting

When people ask me how I am doing, I say, “Super-fantastic.” Most people enjoy working and living with others who try to live life for what it is—a beautiful gift.

7. Enthusiasm: Vital Tool for Staying Motivated

Enthusiasm is to attitude what breathing is to life. Enthusiasm enables you to apply your gifts more effectively. It’s the burning desire that communicates commitment, determination and spirit. Enthusiasm means putting yourself in motion. It’s an internal spirit that speaks through your actions from your commitment and your belief in what you are doing. It is one of the most empowering and attractive characteristics you can have.

8. Connecting to Your Spiritual Empowerment

The ultimate level of human need extends into the spiritual realm. Just as we feed our bodies in response to our primary need to survive physically, we need to feed our spirit because we are spiritual beings. Many people find powerful and positive motivation in their faith. I happen to be one of them.

9. Lighten Up Your Life with Humor

Humor is a powerful motivator. The more humor and laughter in your life, the less stress you’ll have, which means more positive energy to help you put your attitude into action. There are also health benefits to lightening up.

10. Exercising Will Help Keep You Motivated

One of the best ways to move to a more positive and motivated frame of mind is to exercise. A regular exercise routine can provide relatively quick positive feedback in the form of weight loss, muscle development and a sense of doing something positive for yourself.

Seek your personal and professional success by using the tools in this attitude tool kit. It is no secret that life seems to reward us most when we approach the world with a positive attitude.