Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of , but it can often feel like we’re just going through the motions. If the  isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your  and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos.

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on , seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another.

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or  that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in!

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts.

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

30 Super Inspiring Quotes About Finding Success as an Entrepreneur

1 .”In business, the only thing that is more important than the number is the person.”

2. “The reality is there’s an element of risk and luck in anything that you do. But I find that with disciplined risk, you’re either winning and succeeding or you’re learning. And that’s really the foundation to evolving and growing as a business.”

3. “Being an entrepreneur means one word: freedom. I have the ability to chart my own course and pursue what I’m passionate about.”

4. “I know that I’ve got to do my job better and harder than anyone in that building so that everyone there can take care of their families. And that’s one of the coolest feelings for me.”

5. “The word to me is synonymous with ‘hustler.’ As an entrepreneur, you cannot be afraid to put yourself and your ideas out there and figure out how to give them life.”

6. “I do not have a staff of hundreds. I have a very tiny staff trained as artists and architects, and I only take on one building at any given time. I’m very protective of staying small.”

7. “Most successful people reflect daily. It gives our brain a chance to pause the chaos with conscious thought of our previous actions and to hopefully derive meaning/learning from those moments! But only if you’re honest with yourself!

8. “‘Fear of failure’ is something that shouldn’t be in your vocabulary in the military, or entrepreneurship. You need to take calculated risks and not be afraid of setbacks. And in both cases, you need the mindset that I will do whatever it takes to accomplish the mission.”

9. “Entrepreneurs cross the fine line between crazy and genius.”

10. “I want to improve the world and spend my life doing something meaningful.”

11. “Being an entrepreneur is following your passion and finding a profit in it. You spend 70% of your life at work, you better love what you do.”

12. “An entrepreneur is someone who sees a need in the market and does something about it, rather than just sitting on the sidelines.”

13. It is about having a vision and mission that is bigger than me.”

14.”Being in the military taught me to risk it all early and to risk it all often.

15. “We have to slow down, particularly women who have been taught to overachieve in every single endeavor. They believe they have to be outstanding every single day at being a parent, spouse, and contributor at work. If you are trying to do that, you are going to crash and burn, and very likely not be outstanding at any of it.”

16. “You need to get to a place where you can prosper at your passion. Like I have a couple of artist friends that have a real job and do their art on the side. If their art gets big, they’ll do that full-time, but there’s no reason to go broke in the meantime.”

17. “An entrepreneur is someone who gets shit done.”

18. “Being an entrepreneur means to be an artist of life. To be willing to take big risks, because of the deep belief in creating things that matter.”

19. “Unwavering belief in yourself and enthusiasm for what you’re doing. Those traits naturally create a sense of ownership that you can’t buy anywhere — not even Jeff Bezos can sell it!”

20. “Bringing your entrepreneurial vision to fruition takes a team of smart and experienced people. Find them, trust them and empower them to help you make decisions.”

21. “You gotta succeed. If you’re not succeeding, you’re not recruiting anybody.”

22. “An entrepreneur is someone who has the passion and courage to try something that’s never been done before.”

23. “Entrepreneurship is about solving problems, not getting fixated on them.”

24. “Being an entrepreneur is different than starting and quickly exiting a startup. I think entrepreneurs create long-term companies and jobs.”

24. “When you’re an entrepreneur, you have to understand that no one is going to swoop in and save the day. You have to enjoy solving problems for your customers and for your business.”

26. “To me, an entrepreneur is someone who has a goal of impacting other people by helping them solve a problem, and through that help, aims to grow and scale to help even more people.”

27. “As an entrepreneurs, you have a fire burning inside your belly, a vision and a dream that you will do anything and everything in your power to bring to life.

28. “Entrepreneurship is about the fight — the process of getting your product and service in the hands of consumers and building a company along the way.”

29. “You have to do more than just your role. You have put on a lot of different hats and do a lot of different jobs that are outside of your daily tasks.”

30. “I think the best entrepreneurs are able to create win-wins that lead to sustainable business growth and economics.”

 

 

Here’s How To Manage Your Boss

By Mihran Kalaydjian, CHA

Marketing/Media Writer, Strategist and Consultant

If you think your work should speak for itself, why are so many famous artists unknown until their death? If you want to be known in this lifetime as a master at your craft, you’ll need to learn how to manage up.

Every manager, including the CEO, wants to be managed. This became quite evident to me when I was facilitating an executive retreat. The CEO kept telling his people what he needed and most of the people in the room couldn’t process what he was saying until I intervened.

You’re probably good at letting others know how great your people are or how wonderful your company is to work for. But now’s the time to bump it up a notch and do some work on you.

I said, “If you take away only one thing from our session, let it be that the CEO has told you that he wants to be managed. Now go manage him!”

Managing up isn’t about brown-nosing, nor is it about becoming the boss’s favorite. It’s about learning how to work within the confines of an organization to get what you need while helping your boss and the organization meet their objectives. It’s about using influence and acting with integrity and purpose.

It may seem unnatural to manage those above you in business. But mastering this skill is exactly what you need to do to excel in any organization. Managing up is a skill that can be developed through practice.

Here’s some advice on how to manage up.

Be authentic.

One of the keys to managing up is to not make it apparent you’re doing so. The only way to do this is to be authentic. If a recommendation doesn’t feel right for you, tweak it until it feels like something you can wear daily. Challenge yourself to improve every day and before you know it, you’ll be effortlessly managing up.

Master the game of office politics.

Office politics is one game that’s played in every organization. Before you begin writing your letter of resignation, it’s important to understand that politics isn’t just about manipulation. It’s about using power effectively.

Have you ever noticed that the people who get promoted usually aren’t the smartest people in the company? They’re the ones who have strong relationships throughout the organization. They have power.

Power is the ability to get things done through other people. They understand the unwritten rules of the workplace, which allows them to quietly maneuver through the organization to obtain scarce resources, get approval of prized projects and receive salary increases, even when salary freezes are in place. Once you learn these unwritten rules, you too will be able to propel your career forward.

Begin by being observant, listening closely and watching the way people who seem to always get what they ask for interact with their bosses and those at the top. When you understand the behavior in your own organization, you’ll be better equipped to create and execute the game plan you’ll need to succeed.

You may not like what you see. If that’s the case, you’ll need to determine if the organization is one you can remain with for years to come.

Toot your own horn, so you can be heard in a sea of cubicles.

It’s almost impossible to get noticed in today’s workplace, especially when your job is to make sure others are recognized and rewarded for their efforts. There’s a reason why, on every flight, the flight attendant tells the passengers that in the event of loss of cabin pressure, you must put your own oxygen mask on first.

You can’t help others if you’re no longer in a position of power or worse, no longer in the company’s employ.

Given the constant changes in corporate life — buyouts, downsizing, bankruptcies — you must excel at keeping more than just your boss informed of your successes, as there’s no guarantee your boss will be there tomorrow. This isn’t so easy in today’s world of texts, emails and voicemails all fighting for attention. Not to mention the plethora of meetings your boss is attending.

That’s why your sound needs to be memorable. I recently took a group of leaders through my Tooting Your Own Horn exercise. I asked everyone to share something exciting about themselves most people didn’t know. The results were amazing. People stood proudly and talked about skills they’d mastered and awards they’d received, including Olympic medals.

Are you your organization’s best kept secret and if so, what are you going to do about that? Casually weave notable stories into your everyday conversations. Don’t have any stories? Vow to make today the day you do something that’s worthy of being noticed. Become a person of interest so you have something to strategically brag about.

The ability to effectively develop strong relationships with those next to you and above you is a skill that’ll not only allow you to have a seat at the table, but also to be heard.