Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of , but it can often feel like we’re just going through the motions. If the  isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your  and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos.

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on , seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another.

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or  that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in!

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts.

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

How to develop world-class behaviors in the next 14 days

Most people don’t realize they’re only a few key behaviors away from starting to live a truly world-class life.

You don’t need to adopt dozens of new, difficult behaviors of “successful people” — you just need a few. And if you make just a few key behavioral changes, you’ll build momentum and confidence that you can reinvest in yourself to master new and better behaviors.

Success doesn’t happen all at once — it’s a slow, gradual process that rewards those who can consistently follow the path.

You also don’t need a lot of time to develop these initial world-class behaviors, either. A couple of weeks will do. We’re not trying to transform your entire life overnight, we’re getting you to identify and adopt just a few key behaviors that will create the momentum you can use to continue the process. Because there’s no end to success, no limit or cap — you can go as high as you want.

But it starts with developing a few world-class behaviors.

Focus on Learning and Creating, Not Entertainment and Distraction

There’s a lot you’ll need to learn on this journey you’re on. When I was a no-name blogger with dreams of being a big-time writer, I foolishly thought all I needed to master was “writing.”

Now that I am a successful writer, I’m amazed at how many new skills I’ve needed to learn, like website design, email marketing, webinars, sales pitches, public speaking, relationship building, online course creation, scheduling software, and countless more.

That’s why your first world-class behavior to master is to simply focus on learning and creating, not entertainment or distraction.

You can learn a lot very quickly if you choose. If you play guitar 3 times a week, you might take a year or two to get pretty good. But play guitar 3 times a day, and you could become very skilled in a matter of weeks.

You can only find these shortcuts by intense learning and creating, making mistakes, building your abilities as well as your confidence.

But as long as you continue to focus on entertainment and distraction, you’ll always be stuck in first gear, unable to start gaining enormous momentum to break through mental barriers that you might’ve been carrying around for years.

It’s difficult to remove yourself entirely from these distractions. Major corporations have an entire department of professionals whose sole job is to make you pay attention to their products. With the enormous influence of technology, social media, smartphones, and advertisements, it can feel a bit like living in a casino, where every little detail is designed to keep you focused on spending your money.

It’s on you to say no to these distractions. The most effective response I’ve ever found to the endless tempting distractions is simply to imagine what my life will be like when I finally complete this journey — traveling the world, making more money than ever before, 100% in charge of my time and attention. That sounds much more appealing than watching another silly video online when I should be working.

Ask Yourself Direct Questions That Force You To Gain Enormous Clarity

One of the most common responses I get from my readers about all this is: I don’t know where to start!

Getting clarity on your most important goals isn’t easy. You might be afraid you’ll choose the wrong thing, and become paralyzed by analysis. Maybe you’ve never known what you want to do, and have been stumbling into whatever job, relationship, or situation seemed the most convenient at the time.

You need to ask yourself some direct, blunt questions about your life.

I read a terrific article by Zak Slayback about gaining enormous clarity on these important things that I bookmarked and go back to sometimes.

It’s a 20-minute writing exercise you can do today that will provide crystal-clear clarity on your most important goals. Here are the questions:

Here are the questions:

1. I feel most unhappy when I…

2. I dread …

3. I am good at but do not particularly enjoy…

4. I cannot imagine doing … every day for the rest of my life.

5. I don’t understand why anybody would…

6. … does not appeal to me.

Here are some of my answers that might help you with yours:

1. I feel most unhappy when I…

  • am forced to work with frustrating people that force me to do busy work that doesn’t accomplish anything
  • when I have to listen to uninformed bosses that don’t know how to lead me
  • can’t write and do what I want to do with my time
  • am forced to work long hours doing things I hate doing
  • am forced to follow someone else’s silly schedule
  • can’t do things the way I want to do them

2. I dread …

  • going to work at a job I hate
  • dealing with rude and mean people
  • confrontation with difficult, assertive people
  • having to work on things I don’t want to do
  • having to spend time on tasks I don’t care at all about

3. I am good at but do not particularly enjoy…

  • Data entry
  • Empathizing with angry customers
  • Putting out fires made by other people

4. I cannot imagine doing … every day for the rest of my life.

  • working at a boring 9–5 job
  • busywork
  • data entry
  • working with people I don’t like or respect
  • staying in one city
  • a job where someone has total control over my career progression
    phone sales
  • commuting more than 30 minutes each way

5. I don’t understand why anybody would…

  • want to work at a boring job that crushes their spirit
  • work with rude, annoying, stupid people
  • not travel the world
  • not make passive income
  • let one person dictate their career success
  • be content to simply “survive” then they could thrive
  • let others bully and intimidate them

6. … does not appeal to me.

  • Anything I can’t control and create myself
  • Following orders from people I don’t trust
  • Living by someone else’s rules

If you want extraordinary results, you need to ask yourself extraordinary questions. Be precise in your speech; don’t allow yourself to sit in the vague fog of “maybe” that most people have been living in for a long time. These small questions, genuinely answered, will provide enormous clarity in your life.

Everyone Must Sacrifice Things. But You Get to Choose What You Sacrifice.

You actually don’t get to choose whether you need to sacrifice or not — you do. We all must sacrifice something.

But you do get to choose what to sacrifice. This choice will affect the rest of your life.

There was this funny-because-it’s-true joke in college that went like this: “Sleep, good grades, friends: you only get 2.” You had to sacrifice something.

Everyone must sacrifice something. Make sure what you sacrifice isn’t costing you dearly.

Sadly, most people are sacrificing the wrong thing — their potential, their relationships, their well-being, even their future. Instead of letting go of negative, toxic relationships, people cling to them. Instead of striving nobly to achieve an extraordinary career, people settle for their comfortable, mediocre jobs.

You must sacrifice something — make sure you choose wisely.

Years ago, I was working in one of the worst jobs I’d ever had — telemarketing. My boss was near-comic-book-villain level bad. I saw countless coworkers fired for not hitting sales quotas. I wanted out.

But I had been complaining for months about it, calling friends and family to vent my frustrations. I wasn’t doing much about it.

Finally, I mentioned my poor, sad situation to a friend of a friend — someone who didn’t really know me, and had the ability to be extremely blunt with me. He didn’t hold back on his feedback. “Look — it’s time to stop complaining. You need to get a new job, now. Cancel social obligations, stay in on the weekends, wake up early, whatever. But find a new job.”

It stunned me. At first, I was angry and defensive. How can he say that! He doesn’t know me! He doesn’t know how hard this has been for me! He was inviting me to sacrifice something I didn’t want to let go of.

Eventually, I saw his wisdom. I was sacrificing my happiness and emotional well-being working there — why not sacrifice some weekends and casual social hangouts for something that could change my entire career?

So that’s what I did. I chose to stop hanging out with friends (for a time) while I busted my ass finding a new job. Within a few focused months of networking and meeting more people in different departments, I was offered a job that was infinitely better than telemarketing! It was higher-paying, I got to travel, help people, and most importantly, no more telemarketing calls!

You must sacrifice something — that’s not up for debate.

But you do get to choose what you sacrifice.

In Conclusion

Small choices have big results. Once you start making the right small choices, you’ll start seeing the results you actually want, and not the opposite. It’s time for you to start acting like people living a world-class life — in charge of their time, money, relationships, and choices.

It starts with your behaviors. Once you consistently start making world-class choices — something you can start today — you’ll start seeing these behaviors grow into lasting characteristics of your life. You’ll become a disciplined, consistent, focused positive person with power and ability.

For many people, the hardest part is just starting. Most people don’t know where to focus their time and energy, so they continue wasting time when they should’ve started long ago.

Since most people have been making many foolish and unwise small choices, they’re see big, negative results in their life.

Choose to adopt some new, world-class behaviors in life. They don’t have to be enormous — just big enough to start creating some momentum. Use that momentum. Reinvest in your life. Sacrifice the right things so you can achieve the life you want.

Ready to Level-Up?
If you want to become extraordinary and become 10x more effective than you were before, check out my checklist.

50 Travel Tips About Armenia

Armenia isn’t on many people’s list of countries to visit. However, if you are considering visiting Armenia soon, you will probably have a few problems finding correct and reliable information. Why? There aren’t many people traveling to Armenia and even less writing about it. That’s why after visiting Armenia we built this list!

50 Travel Tips About Armenia | Armenia And The Locals

#1 Armenia isn’t a “tourist ready” country, but that’s probably just another thing that makes it even more interesting! This doesn’t mean that tourists aren’t welcome since we were always pleasantly received in Armenia. However, the country still lacks many infrastructures to receive big amounts of tourists.

#2 Barely anyone speaks English, only Russian and Armenian. We believe it’s the least English-speaking country we have been to… Communication can be very difficult, though it’s manageable.

#3 Armenia is a very dry country, at least in the Summer. Yellow is the prevailing color and makes it quite scenic 🙂 There’s something about it that’s soothing…

Karahunj Observatory

#4 It’s very mountainous or else wouldn’t be a Caucasus country… The mountains aren’t as high as its neighboring Georgia but the whole country is marked by mountains, gorges, and valleys.

#5 There are more Armenians outside Armenia than in the country! In fact, there are almost 3 times more Armenians outside Armenia (8M) than living in Armenia (3M)! This happened due to the Armenian Diaspora.

#6 During WWI the Ottoman Government (nowadays Turkey) killed 1-1.5 M Armenians in what it’s called the Armenian Genocide or Armenian Holocaust. Until today Turkey does not recognize what happened as a Genocide.

#7 Armenia is considered the first Christian country! Christianity was implemented as the state religion in 301 A.D. Though it was introduced in Armenia even earlier, during the 1st century by Christ’s disciples Bartholomew and Thaddeus. They are known as the “Illuminators of the Armenian world”. Even today Armenia is still a very conservative and religious country, 95 % of the population is Armenian Apostolic.

#8 Armenia (and Georgia) connects Europe and Asia. For centuries was a center of trade between continents and the epicenter of many wars! It has been attacked and invaded by the Greeks, Mongols, Persians, Turks, Russians, etc…

#9 However, today Armenia is a geopolitical hotspot! It has no access to the ocean and has a conflict with many of their neighboring countries. It has no relation with Turkey and Azerbaijan. Iran to the south mostly supports their fellow Islamic countries. This leaves only Georgia,  who wasn’t too happy with their support to Russia during the recent war…

In Armenia, you get some astonishing views

#10 All this made Armenia’s economic struggle and made Armenia’s transition to a market economy more difficult. Though, Armenia is still a very poor country!

#11 However, don’t feel discouraged Armenia is a stable and safe country. Moreover, it feels safe… As a tourist, I always felt relaxed and comfortable, almost as in Georgia or Western Europe.

The famous cascade in Yerevan

 

Travel In Armenia And The Tourists

#12 Armenia is one of the least touristy countries in Europe. Out of the few tourists they host, even fewer are western backpackers… We only saw a handful of them.

Armenia has so many cool things to do and see, yet has so few visitors…

#13 Even in the peak season, in the biggest tourist attractions, we only saw a few tourists and no queues. It was great not being overwhelmed by people everywhere we went

#14 If you are planning an overland trip be aware that Armenia borders are closed with both Turkey and Azerbaijan. If you want to go to any of these countries your best option is to go through Georgia.

#15 While traveling through Armenia, one thing will catch your eyes… Half the country seems to have been abandoned to their own fate… There are way too many half-deserted towns with buildings falling apart.

#16 Yerevan is the exception, the center is much more developed than the rest of the country. It’s known as the pink city because of the color of the stones of the beautiful old and new buildings. Yerevan is a buzzing city and very pleasant to walk around both during the day and at night!

#17 If we had to choose the best travel attraction of Armenia, that would be the Tatev monastery and the Wings of Tatev aerial roadway! The Tatev monastery is amazing and situated in an incredibly scenic mountain range, which you can appreciate from the Wings of Tatev.

The gorgeous Tatev Monastery

 

#18 Mount Ararat is a very important part of Armenian National identity, however, it’s nowadays part of Turkish territory! Though you can see it from Armenia and it’s an incredible view that allows some amazing pictures particularly from Khor Virap! Unfortunately, when we were closer to it, there was a strong fog ruining the pictures

Khor Virap, with Mount Ararat behind – unfortunately it was a bit foggy

#19 Sevan Lake is the biggest lake in Armenia and occupies 5% of the territory! We read how beautiful it was and that it’s a beach destination within Armenia… Well, the lake is impressive and being 1900-meters high makes it rather unique, however, most of the surrounding felt abandoned! it definitely wasn’t a place where we wanted to beach…

Sevan Lake

#20 Moreover, the town of Sevan itself was probably the worst place we have been in Armenia! Felt completely abandoned and with nothing to do… I would suggest visiting the lake as a stopover on a road trip, but nothing more!

#21 Armenia is the place to go if you want to see unique monasteries in a beautiful setting, usually hidden away in the Mountains. The most interesting we visited were Noravank, Tatev, and Geghard. Khor Virap isn’t that impressive by itself, but the view of Ararat is incredible! We also went to Etchmiadzin, which is supposedly the first cathedral ever built (between 301-303)!

Just one example of the many Armenian Monasteries

 

Food And Drinks In Armenia

#22 Armenian food is pretty cheap, even in restaurants. With 5-10 Euros one couple can have a very good meal at a nice restaurant.

#23 However, it isn’t easy to find quick meals or fast food. Definitely, the country isn’t prepared for travelers… We ended up going to supermarkets and buying supplies to being able to eat “on the road”.

#24 Lavash is the staple bread in Armenia. When you ask for bread, usually you get Lavash. It’s a soft, thin flatbread. “Lavash, the preparation, meaning, and appearance of traditional bread as an expression of culture in Armenia” was inscribed in the UNESCO’s Intangible Cultural Heritage list.

#25 The best things we tried in Armenia were Zhingyalov hats and Dolma. Zhingyalov hats are flatbread stuffed with finely diced herbs and green vegetables. Dolma is a dish of minced meat wrapped in grape leaves.

#26 Be careful when you ask for a Lemonade! It may not be what you expect… We learned that, in Armenia, a Lemonade is Soda, and it doesn’t have to be a Lemon Soda! You can easily have a pear or Tarragon (Yeap…) Lemonade! 🙂

#27 Fruit (fresh and dried) is very good in Armenia, particularly peaches and figs! You will also see lots of melons and watermelons…  Enjoy them, it’s a great way to eat some healthy food during the trips!

We love buying fruit and veggies from street vendors – Armenia was no exception

Money And Expenses In Armenia

#28 Overall Armenia is a very cheap country to travel in! Food, accommodation, fuel, and tickets to attractions are all very inexpensive. Overall, in 5 days we only spent 190 Euros, which means less than 20 Euros per person per day. This doesn’t include the car rental!

#29 You can withdraw money from almost any ATM with your foreign card, without extra fees! It’s similar to Georgia and very different (better!) from SE Asia! Note: We are talking about the local ATM fees, not the fees charged by your bank… those depend only on your bank!

#30 The problem is that in most places it can be difficult to find ATMs! I would advise you to take a few extra Eur/USD just in case you need an alternative… The exception is Yerevan, where there’s ATM everywhere like you would expect in a big capital city.

#31 Accommodation is also very cheap! It’s fairly easy to find a private double room in a nice guesthouse under 20 Euros. Most of the times we ended up paying about 15 Euros per night.

breakfast in Armenia

#32 Expect to pay an added service fee of 10% in every restaurant. That information is usually on the menu. Besides, even with this small added tax, meals are very cheap in Armenian restaurants.

#33 Cash is King in Armenia. Many places only accept cash, even some that have Visa’s and Mastercard’s signs (no internet, no service or any other problem).

Most supermarkets and big restaurants/hotels are exceptions. Almost every guest house will have to be paid in cash and you can’t even pay with a card when booking.

How To Travel In Armenia

 

#34 Roads in Armenia are terrible, much worse than in Georgia. They are full of potholes, even some of the main roads that connect the country. Also, be aware that just because a road is considered a highway or a main road doesn’t mean that is any good, or even paved… You may need to drive gravel in places you won’t expect it!

#35 Therefore, you cannot blindly trust Google Maps (or maps me) expected time or you’ll be in for a bad time! In our experience, add 30 – 50% to the ETA to be safe…

Roads in Armenia are a hassle…

#36 However, you don’t have to drive a 4 x 4 / SUV! It will make your journey more pleasant and allow you to go to more extreme places, but most of the usual destinations can be reached with a normal car. We did it with a small Toyota and it was OK.

#37 If the roads terrible, drivers are even worse… mostly because they are impatient and will overtake you in the craziest places. We think they are more reckless than actually aggressive. Anyway, it can be dangerous and if you are driving you should be aware of it. Our experience driving in Angola was very, very useful 🙂

Out of nowhere, the road becomes like this…

#38 Fuel is very cheap at half the price of western Europe countries, which is great for road trippers!

#39 In Armenia you can (or may really need to) fill up your car in these pumps… how cool is that? 🙂

#40 Armenia is part of the silk road and one of its most famous passes was the Selim pass (now called Orbelian’s pass). The scenery is amazing and the road is actually good and enjoyable to drive in. Selim pass goes as high as 2410 meters!

#41 If you are planning to drive in Armenia please note that there are way too many speed cameras on the main roads! In almost every small town you’ll see one, or several! We didn’t get any ticket, however, be careful because they usually enforce the speed limit.

Beautiful open Road in Armenia…

#42 If you are planning to bring a car from Georgia to Armenia you will need a cross-border authorization to cross the border to Armenia. It’s a document from the car rental authorizing you to take the car to Armenia in Georgian and translated to Armenian! It will cost at least 50 USD and you’ll probably need to request it 1 or 2 days in advance.

#43 Additionally you will also need to buy car insurance in Armenia, but you’ll need to buy it in Armenia. Right after crossing the border you’ll find many places selling insurance. Just stop and buy it. It’ll probably cost 10-15 USD.

Other Travel Information About Armenia

#44 In Armenia you’ll find free WIFI everywhere, restaurants, bars, hotels, guesthouses, and even some tourist attractions! However, if you want you can also easily buy a sim card close to the borders. We didn’t buy and didn’t miss it!

#45 Armenia uses the power sockets and plugs of type C and F, with a standard voltage of 230 V and a frequency of 50 Hz. Type C plug is usually called the Euro socket as it’s used in almost every country in Continental Europe. If you need to buy an adapter, we recommend this one.

#46 Do you need a visa to enter Armenia? Probably not. The citizens of many countries are exempted from visa: the US, most EU, the UK, Australia, etc.. Curiously, not Canada… Both Canadians and Indians need a visa on arrival. Nevertheless, have a look here for the lists of countries that exempted countries, visa on arrival, and visa requests.

#47 If you can buy products on the side of the road. This way you will get great products at very reasonable prices and it will directly help the local economy! Fruits, nuts, honey, and wine are some of the great things you can buy…

Another street vendor – this time it was honey

#48 Be aware that the working day starts very late… There’s nothing open before 9:00… However, at night many things come to live, particularly in Yerevan.

#49 Crossing borders between Georgia and Armenia is perfectly easy and fairly quick. One time took us 30 minutes, the other for almost 2 hours. But most importantly it was peaceful and without any “problems” from the Police. We were particularly worried about the Brava Border (because it’s very small) but it was very simple and without any trouble!

#50 If you want to travel to a country that it’s still off the radar of tourism, visiting Armenia is probably one of your best options! It’s safe, cheap, relaxed, fairly easy to travel. It has many interesting destinations and unique culture and history!

Garni Temple, close to Yerevan

 

Getting Outside Is Good for Your Mental and Physical Health, According to New Study

Those who spent two hours a week outside reported improved mental and physical health.

In case you needed even more of a reason to get into the Great Outdoors, a study published in Scientific Reports says that spending two hours in nature every week could provide a boost to your health. This isn’t the first time we’ve heard this; in July 2018, Science Daily shared another report boasting the same idea. If you read no further, at least take away the moral of this story: Spending time in nature is always a good idea.

This new study took two groups — one that did not spend any time in nature and another that took advantage of residential green spaces (parks, beaches, and the woods) — and monitored them for seven days. Each participant reported back on the state of their mental and physical wellness at the end of the study. According to CNN, the researchers included feedback from more than 20,000 people in the UK. Of those who spent time outside, one in three polled reported that they felt dissatisfied and one in seven shared that they had poor health. Of the group who did not spend time outdoors, nearly half reported “low levels of life satisfaction,” and 25 percent reported they experienced poor health.

The demographics of the two groups spanned all walks of life. Mathew White, leader of the study at University of Exeter Medical School, shared some insight with CNN on the people studied: “We were worried our effect was just that healthier people visited nature but this finding suggested even people with known illnesses who did manage to get two hours a week in nature fared better.”

This isn’t knowledge that’s supposed to surprise you: It makes sense. Pull yourself out of your everyday environment and stresses and experience something bigger than yourself. In a world where forest bathing is a popular and respected activity, it’s never been easier to get out into nature.