Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of , but it can often feel like we’re just going through the motions. If the  isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your  and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos.

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on , seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another.

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or  that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in!

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts.

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

5 Reasons Why You Shouldn’t Ask for Approval from Anyone

Are you one off those people who constantly need approval from everyone they know? Don’t you know that this is a damaging habit that will only add more stress to your decision making process and make it harder for you to do whatever it is that you want to do in life? Why do you think that other people should get a say in what you do or don’t do in life? By seeking approval from others you basically give them the power over your life and that’s completely and utterly wrong. It will not do you any good, on the contrary, it can only bring you misery and discontent so you need to stop doing it.

No one should have the power to decide what’s good for you and what’s not, other than yourself and here are a few other reasons that will convince you to never ask for approval from anyone but yourself.

5 Reasons Why You Shouldn’t Ask for Approval from Anyone

You make your own happiness

It’s true that the people we love and care about make our life happier, but they aren’t the ones that make or break your happiness, you’re the only one responsible for that. Your happiness shouldn’t depend on what others think about you or what others say about you, you shouldn’t care about that. If you let your actions be guided by other people’s approval, you’ll never be truly happy. Remember that at the end of the day you are the one who needs to live with his decisions and you are the one who needs to be comfortable with them. No one else can know what you want in life better than yourself, so don’t worry about other people and make your own happiness. Remain true to yourself and to what makes you happy and make sure you follow that path.

You control your own life

You don’t just make your own happiness; you control your own life as well. Stop rushing to other people, asking for permission to do something, remember that you are your own master and you should decide what’s best for you. Listen to your heart and you’ll get all the guidance you need, from within. You are stronger than you think and wiser than you believe, you just need to let yourself follow your passion. People don’t know what they truly want to do with their own life, how can they know your life path? Trust yourself and let your soul guide you on this journey we call life.

You’re wasting precious time

Do you always run to your friends or family members whenever you need to make a decision about something? Can you imagine how much time you spend trying to convince everyone that you’re right or getting them to see things your way? And why? Just so that you’re sure in your actions, in your decisions? Asking other people’s approval only makes it tougher for you to reach a decision and it’s truly time-consuming. You’re wasting precious time; time that you could spend doing something you enjoy.

Don’t rely on others to support you, be your own biggest support. It’s OK to share your plans with your loved ones, but just that, inform them of your decision and don’t ask for their approval of support.

You can truly be free only if you rely solely on yourself

Can you imagine making a huge decision that will change your life all by yourself? Not to consult with anyone, not to ask for anyone’s advice, just follow your heart and gut? Yes, it’s possible to do it and you have everything you need to make this decision you just need to follow your gut instinct.

We can all be truly free only if we rely on ourselves and only if we know that we can make big changes in life without seeking anyone’s approval. It may seem scary at first but try it out, it’s so liberating. Rise to your potential and seize the day – that’s when you’ll experience true freedom.

Don’t even try to please everyone, it’s impossible

It’s completely normal to have people who don’t agree with what you say or what you do, that doesn’t mean that you’re doing something wrong. You just have different views and opinions in life and that’s all that is. If you try to please everyone and get everyone to like, you’ll end up feeling miserable because you’ll fail spectacularly. It’s absolutely impossible to get everyone to agree with you and you need to accept this and not let it affect your life. Moreover, the sooner you stop trying to please everyone, the sooner you’ll be happy.