Tag: social

Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

September 28, 2020

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos.

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on Instagram, seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another.

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or engagement that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in!

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts.

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

7 Reasons You Shouldn’t Settle For Someone Who Doesn’t Make An Effort

May 5, 2020

7 Reasons You Shouldn’t Settle For Someone Who Doesn’t Make An Effort

Isn’t it the best feeling to hear “It wasn’t the same without you” or “I missed you so much”?

We all want to feel desired, wanted, and needed. We all want to feel loved and cared for. We all want to be missed. When it comes to significant others, we need to feel desired. That desire drives the passion, intimacy, and love that we feel between each other.

Sometimes we feel the passion but not the desire. We receive the response to our text a day or two later without any acknowledgement that it was late. Sure, people can be busy. Of course, we’re always busy. But how busy do you have to be to not respond with a “So sorry, busy day, will respond later”? It’s the respectful thing to do.

In our society, texting is many times our primary form of communication. We get to know each other by what emojis we send, whether or not we use periods or commas, and of course, our response time. We’re never asking for much, but we do expect a response within a respectable amount of time.

It might be that you’re trying to plan a date with the person from your English class that you’ve been crushing on for the entire year. It might be an old fling that you’re trying to reconnect with. It might be someone you’ve gone on a few dates with and you’re really feeling the potential.

Whether you’re in a potential, new, current, or nonexistent relationship, there’s never a reason to settle for someone who doesn’t make it known they want you. Here are seven reasons why.

1. You deserve better.
First comes first: You deserve better. If your best friend was complaining that the guy she likes was only texting her back every three or four days, what advice would you give her? You deserve better. It doesn’t matter whether this person is the sweetest person ever when you’re together. Making plans is a crucial step to continue getting to know each other. If they’re wishy-washy, it’s not worth it to you.

2. Your time is valuable.
When this person is off “being too busy,” you’re waiting around for their text and either coming up with excuses for them or feeling sorry for yourself. Stop that! Your time is valuable and you could be doing much better things than thinking about the “what ifs.” Stop “what if-ing” and spend your time investing in someone who will also invest time in you.

3. The Golden Rule.
Treat others how you want to be treated. You know that you wouldn’t be this flaky with someone, so why let yourself be treated this way? Indirectly, it’s insulting to you. You don’t need to be insulted or played with.

4. You won’t know what other opportunities are out there.
When you’re distracted by what this person could be doing instead of texting you back, you’re wasting your own time. You could be missing out on bumping into that cute person at the coffee shop who is completely willing to spend the 30-seconds it takes to reply to a text and make plans. Who knows what else you’re missing? You don’t! Not until you start looking.

5. You’ll become dependent on someone who isn’t dependable.
Let’s say you end up waiting 3 days for the reply. Even though you’re frustrated that this person made you wait, you make plans for Saturday and you’re looking forward to it. Saturday is a blast and your optimism is restored that this person is the one for you. They end up taking another 3 days to reply when you try to make plans again. This becomes a cycle of feeling so down when you’re waiting for the reply, but so happy when you finally make plans. You don’t need this madness! There are already so many stressors in life; waiting the whole week to confirm your weekend plans shouldn’t be another one.

6. There are better things to do than wait around.
Cook a new recipe. Bake cookies. Sing. Dance. Go to the beach, for a drive, for a run. There are endless possibilities for you to do that will stimulate your mind, body, and spirit much more than waiting around for a text back.

7. You are strong!
You might be feeling like it actually is worth it to you to wait around or that there actually aren’t better opportunities for you out there. But trust me, there are. Be a little more patient—the best has yet to come.

The bottom line is that if someone wants you in their life, they’ll make an effort to keep you in it. You’ve done nothing wrong. Don’t wait for someone to “come around” and show you they want you. If they do, you’ll know.