How Reading Books Helps Your Brain Recharge

It may seem counterintuitive, but absorbing information through old-fashioned books gives your brain a break.

 

How Reading Books Helps Your Brain Recharge

Imagine being the founder of not one but two companies dedicated to books and not finding the time to read any. That’s the situation that Hugh McGuire, founder of LibriVox and Pressbooks, found himself in a few years ago. Like many of us, he was battling an onslaught of digital information, and his beloved paperbacks were collecting dust. After a while, though, he realized he sorely missed the quiet time he used to spend with a book in hand. He also realized that he was tired all the time, and struggling to focus in every area of life.

Writing for Harvard Business Review, he explained:

“I was distracted when at work, distracted when with family and friends, constantly tired, irritable, and always swimming against a wash of ambient stress induced by my constant itch for digital information. My stress had an electronic feel to it, as if it was made up of the very bits and bytes on my screens.”

He found that a slower form of information, books, was the antidote to his information overload. So he made them part of his routine again. According to McGuire, “Reading books again has given me more time to reflect, to think, and has increased both my focus and the creative mental space to solve work problems.”

As any entrepreneur will tell you, problem-solving is critical for launching or running a business. But so is giving our busy brains a rest, and books help with that too. According to neuroscientist Daniel Levitin, focused reading uses about 42 calories per hour, whereas absorbing new information (e.g., scanning Twitter or the news headlines) burns around 65 calories per hour.

Research has found that reading novels improves our brain functions on a variety of levels, including the ability to put yourself in another person’s shoes and flex your imagination. It also boosts our innovative thinking skills. Take it from Elon Musk, arguably one of the most innovative minds of our time. He’s said that growing up, he spent more than 10 hours a day pouring through science fiction novels. In today’s rapidly changing world, innovation is necessary for any business to stay competitive.

Reading is the best, not to mention the easiest, way to shore up our creative thinking and give our brains a break from digital overload — which, according to a 2019 Workplace Productivity Report, more than half of the workforce experiences. With that in mind, here are some strategies for making quality reading time a part of your daily routine.

1. Stash your devices

It seems simple, but detaching from our phones and tablets is often easier said than done. New information — like the ping of a new DM or refreshing our Twitter feed — triggers the release of the neurotransmitter dopamine in our brains.

On top of that, our devices are designed to be addictive: Just ask a slew of former Silicon Valley big wigs, like Google’s former in-house ethicist, Tristan Harris, who have become whistleblowers for the addictive and unhealthy nature of our phones. Even the guy who literally wrote the book on getting people addicted — Nir Eyal, author of “Hooked: How to Build Habit-Forming Products” — has done a 180°. More recently, he wrote a book with the opposite sentiment of his former title: “Indistractable: How to Control Your Attention and Choose Your Life.” It’s a guide to freeing people from the pull of their devices.

Say what you will about Eyal’s flip-flopping, his book includes smart tips for maintaining your attention: like don’t hang out on Slack, limit meetings to just one laptop, and keep your phone on silent. I like to go one step further by putting my phone completely out of sight — in a drawer or even another room — when I need uninterrupted focus time.

It’s impossible to concentrate and fully immerse yourself in a book when you’re constantly checking your messages. So stick with the old adage: out of sight, out of mind.

Related: Low Productivity? You May Need a Digital Detox.

2. If you don’t have hours, read in short intervals

As CEO of my online form company, I don’t have uninterrupted hours each day to dedicate to reading. But as Wharton professor Adam Grant writes, “Leaders who don’t have time to read are leaders who don’t make time to learn.”

If the most successful entrepreneurs manage to find the time, I can, too. Sometimes, that means being a little thrifty: like reading in short bursts throughout the day — on the way to work or waiting in line at the coffee shop. Or, instead of zoning out with Netflix before bed, try squeezing in a few chapters.

What’s more, research has found that we retain more information when we learn in short, spaced-out intervals, rather than trying to cram it all in at once.

If you’re struggling to concentrate or just having an off-day, the Pomodoro Technique can be highly effective. It entails setting a timer for 25 minutes, committing to concentrating during that time period, then giving yourself five minutes to do anything — grab a snack, take a quick stroll or something else non-work-related. Once you’ve completed four “pomodoros,” you can give yourself a longer break.

Even if you only do one or two pomodoros, you’ll be surprised at how the time flies.

Related: Reading One Book a Week Won’t Make You Successful

3. Choose your material thoughtfully

It’s no surprise that if you choose something you genuinely enjoy, you’ll be more likely to follow through with it. Plus, fully immersing yourself in one captivating book will give you so much more than speeding through a dozen books while your mind wanders elsewhere. Only when we’re fully absorbed can we reach that priceless state of flow: the “optimal state of consciousness where we feel our best and perform our best.”

Colleagues often tell me that it’s too difficult or time-consuming to find great books. True enough, there are thousands of titles to choose from. That’s why I recommend delegating the legwork. See who your favorite authors or experts are reading. You can puruse Adam Grant’s favorite leadership books or author Steven Pinker’s ten titles he’d take to a desert island. I also like using What Should I Read Next, a website that uses a huge database to offer recommendations based on books you’ve already enjoyed.

Simply put: For productive, intelligent leaders, reading books is literally the oldest trick in the book. It gives your brain a chance to recharge and absorb new information, and there’s no hacking your way out that.

10 Things Exceptionally Successful People Do on the Weekends

10 Things Exceptionally Successful People Do on the Weekends

It is one thing to be successful and it is another thing to be exceptionally successful. But to attain a high level of success, you have to be willing to put in the work. Because the theme of the modern-day careerist is this: How do you get more done in less time?

So while a lot of people see the weekend as a time to hang out and relax, exceptionally successful people have a different idea of how Saturdays and Sundays should be spent. Here is how they spend their weekends to set the tone for a week of crazy productive work.

1. They wake up early.

Apple CEO Tim Cook is said to wake up at 3:45 a.m. every morning. Including on weekends. It’s wrong to assume because it’s the weekend, you need to stay in bed until midday. Successful people still get up early because they know time is precious and shouldn’t be wasted, no matter what day it is.

2. They read.

You cannot negate the power of reading. Eimantas Balciunas, CEO of Travel Ticker, says, “Reading and staying abreast on what happens in the travel industry puts me in a position to discover those things the competition apparently may have ignored!” By reading and expanding your knowledge, even and especially on weekends, you are better informed to approach your tasks for the week.

3. They spend time to reflect.

As Socrates said, “An unexamined life is not worth living.” And successful people follow that philosophy, using the weekends to look back at what worked and what didn’t. By reflecting on your week, you can focus on the improvements you need to make on Monday.

4. They make time to pursue their interests.

Successful people know that chasing success shouldn’t mean they have to forget their favorite hobbies. The weekend offers you the opportunity to be creative, whatever it is you like to do most in your spare time.

5. They give something back.

Alexey Chuklin, founder and CEO of Write!, says, “I can use the weekend to give back by showing I am a part of a community.” And in the book Rich Habits: The Daily Success Habits of Wealthy Individuals, author Thomas C. Corley discovered that 70 percent of successful people give back at least five hours every month.

Related: 16 Rich Habits

6. They disconnect.

Successful people know they have to carve out downtime where they put away phones and don’t check emails. The weekend is the most ideal time to seek a break, even if it’s a small one.

7. They connect with their family.

Weekdays might not offer busy successful people enough time to spend with their family and friends. So the weekend can be the opportune time to catch up.

8. They stay in shape.

Exercising can be refreshing. Not only does it strengthen your mind, it gives you the opportunity to clear your head and embrace fresh ideas for the new week.

9. They build momentum.

Successful people don’t settle for average. They are always focused on excellence by keeping up the momentum. The weekend is a good time to put things in perspective and gain clarity, to refocus on your most important goals.

10. They plan for the upcoming week.

Twitter’s Jack Dorsey has an insane work ethic—he works 16 hours Monday through Friday. But he makes sure his schedule allows him to take off Saturdays, and he uses his Sundays to plan for the upcoming week.

How do you spend your weekends?

Seven Steps to Starting Your Own Business

By Mihran Kalaydjian, CHA

Consultant, Strategist, and Writer

Seven Steps to Starting Your Own Business

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People are always asking for a list of fundamentals, a checklist they can use to start their own businesses. From your business type to your business model to your physical location, there are so many variables it’s not easy to come up with a list that will work for everybody. The key, regardless of what type of business you’re starting, is to be flexible!

That said, here’s are seven steps to take before you start your business.

Step 1: Personal evaluation.

Begin by taking stock of yourself and your situation. Why do you want to start a business? Is it money, freedom, creativity, or some other reason? What skills do you have? What industries do you know about? Would you want to provide a service or a product? What do you like to do? How much capital do you have to risk? Will it be a full-time or a part-time venture? Your answers to these types of questions will help you narrow your focus.

Step 2: Analyze the industry.

Once you decide on a business that fits your goals and lifestyle, you need to evaluate your idea. Who will buy your product or service? Who would be your competitors? You also need to figure out at this stage how much money you will need to get started.

Step 3: Make it legal.

There are several ways to form your business –– it could be a sole proprietorship, a partnership, or a corporation. Although incorporating can be expensive, it is well worth the money. A corporation becomes a separate entity that is legally responsible for the business. If something goes wrong, you cannot be held personally liable.

You also need to get the proper business licenses and permits. Depending upon the business, there may be city, county, or state regulations as well as permits and licenses to deal with. This is also the time to check into any insurance you may need for the business and to find a good accountant.

Step 4: Draft a business plan.

If you will be seeking outside financing, a business plan is a necessity. But even if you are going to finance the venture yourself, a business plan will help you figure out how much money you will need to get started, what needs to get done when, and where you are headed.

Step 5: Get financed.

Depending on the size of your venture, you may need to seek financing from an “angel” or from a venture capital firm. Most small businesses begin with private financing from credit cards, personal loans, help from the family, etc. As a rule of thumb, besides your start-up costs, you should also have at least three months’ worth of your family’s budget in the bank.

Step 6: Set up shop.

Find a location. Negotiate leases. Buy inventory. Get the phones installed. Have stationery printed. Hire staff. Set your prices. Throw a “Grand Opening” party.

Step 7: Trial and error.

It will take awhile to figure out what works and what does not. Follow your business plan, but be open and creative. Advertise! Don’t be afraid to make a mistake.

Above all, have a ball! Running your own business is one of the great joys in life!