6 habits that are ruining your chances of getting a promotion

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Hungry for a more senior role? Eager to sink your teeth into a new challenge? Whether there are promotion opportunities on your radar or not, your habits can put the odds of getting promoted on your side — or stop your career development in its tracks.

And if you think hard work and experience alone are enough, think again. “Hard work and experience are great things to possess but it’s not the only thing that’s going to get you where you want to go,” says Joyel Crawford, CEO of Crawford Leadership Strategies and host of Career View Mirror, a career development show. “It’s up to you to put the career address into the GPS and press go.”

Wondering what kind of habits to keep in mind in order to avoid a career crash? It’s all about being visible and putting yourself in front of the right people — even in the age of remote work. And you’ll also wanna focus on cultivating a solutions-oriented, resourceful mindset.

“Having an intrapreneurial mindset can really help catapult you into visibility projects that will drive results for the business and for your professional goals as well. What solutions can you bring to the table? How can you help the organization save, make or donate more revenue?” says Crawford.

Beyond cultivating your network and adopting the right mindset, there are also actions and approaches you should absolutely avoid if you want to get a promotion anytime soon. Start by unlearning the six habits below.

1. Passive decision-making

“You have to take an active part in navigating your career,” says Crawford, who recommends building a network of professionals who can not only act as a support system but also serve as possible mentors or sponsors that help you drive your career.

And if you’re interested in a particular role or career direction, shadowing or informally interviewing someone who holds a similar position is a great move.

“This type of background research is key — you may find that the position you want isn’t at all what you saw from the outside looking in. Shadowing and informational interviews will also give you some visibility. And don’t let working remotely get in your way, you can still do this via a web-based meeting platform.”

2. Being a sore loser

Being resentful at work is a surefire way to erode your reputation. Let’s say you just got passed up for a promotion. It’s normal to feel disappointed, but it’s really important to process your disappointment in a healthy way and avoid letting it show. “If you don’t get the role the first time, how you show up afterward counts even more,” says Crawford.

So resist the temptation to lose steam or disengage. Do lick your wounds if you need to, but then focus on using the missed opportunity as motivation to improve and find an even better opportunity for you.

3. Not knowing your why

Do you know why you even want a promotion to begin with? And are you making it all about yourself? When thinking about your next step, Crawford says it’s important to keep in mind the why behind the what — not only in terms of what you value but also what your organization values.

Aligning your own interests and desires with the needs and goals of the company will help you get clarity on what to bring to the table. Better yet, the alignment will naturally encourage you to tap into your passion. “That passion will come through in your interview and your day-to-day dealings with others.”

4. Lack of consistency

Getting promoted is not the finish line. It’s only the first step. “Every day is an interview even after you nailed that next step up the career ladder or across the career lattice. Everyone matters, from the assistant to the executive. Treat everyone with kindness, dignity and respect. Get to know all of the names of the people you interact with. No one is beneath you,” says Crawford.

The good news is that if you focus on cultivating the right habits, you’ll be equipped with lifelong best practices regardless of your role or industry.

5. Neglecting relationships

Life sometimes gets in the way. But neglecting to nurture your professional relationships might be costing you your chances of getting a promotion. From thanking people who’ve helped you to keep in touch with former coworkers and bosses, small gestures go a long way when it comes to keeping career bridges intact.

Crawford recommends reaching out to mentors on a quarterly basis, getting into the habit of sending thank-you notes and booking one-on-one meetings with key stakeholders: “I’ve also found that having a one-on-one with your new clients or a new manager that you’re supporting is paramount.”

Why? To discuss expectations and deliver on them, which will get you that much closer to a promotion. “This really helps set the tone of collaboration and support. It used to blow people’s minds when I came into their office and asked them how they wanted to be supported,” says Crawford.

6. Having zero boundaries

Even if you love working, burnout won’t get you where you want to go. “Take care of yourself and create boundaries. Putting in 20+ hours a day thinking that will help you get the promotion faster is only burning you out and making you less productive,” says Crawford.

“You need to take care of yourself. There’s only one you — and we need you to keep bringing your best light and talents to the world. You can’t pour from an empty cup.”

Manage your energy in a sustainable way so you can keep crushing it once you get the job.

Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of , but it can often feel like we’re just going through the motions. If the  isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your  and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos.

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on , seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another.

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or  that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in!

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts.

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.